Corporate social responsibility campaign
“Smile for the future” is a CSR project developed by Danone Romania to raise survival chances for children with cancer. Danone needed to create awareness for the project and send out a positive message: discovered in time, children's cancer can be cured. So we created an optimistic campaign, focusing on a story drawn by a child, where cancer is portrayed as a group of silly monsters.
Agency: HIPPOS
The characters
The storyboard
