Communication campaign

For the bakery goods company TITAN, we came up with a communication campaign for Titan loaf bread to increase sales in a competitive market. Fresh bread is supposed to be bought daily, because it is so delicious when taken from the oven. “Ai luat pâine?” is the phrase that became the motto for this campaign and was further developed to help Titan position its loaf bread as one of the most popular breads in Romania.

Key Visual

Photoshoot

We communicated through magazine ads, rebranded delivery trucks, in-store wobblers and Facebook. The campaign was implemented in more than 100 traditional trade stores, increasing sales with approximately 15%. 

Agency: HIPPOS

Client: GoodMills Romania