Sophia 33 was, as a project, a challenge from the very start. Sophia 33 manufactures and sells one-of-a-kind organic wool clothes, handmade and with a powerful traditional background.
The campaign "The Wolf in The Wool" was shot in one day, in a small sewing factory at the outskirts of Bucharest. It was a race against time as we wanted to use natural daylight as mush as possible, and we had to shoot the product pictures as well as the 3 campaign videos.
The Video
The Making Of was shot with a Canon 450D DSLR camera, mostly handheld, which is why the end result may be a bit shaky but has a rough feeling, which is very suited to its purpose.
Video by : Andreea Gurban Music : Dana Boule - Accordion Birge - Attribution-Non Commercial 4.0 International freemusicarchive.org
Original Project: SOPHIA 33 - The Wolf In The Wool Client: SOPHIA 33 Agency: HIPPOS Creative Direction: Martin Balint Art Direction: Andreea Gurban / Martin Balint Photography: Ionut Staicu/Alex Gelehrter Video: Alex Gelehrter Music: Disco Exit Visual Supervision: Martin Balint / Andreea Gurban Postproduction & 3D Modelling: Alex Gelehrter/ Andreea Gurban Project Supervision & Account Management: Emanuel Clonda Production and Logistics: Bogdan Domnescu Latex Costume and Setup Production: Lucian Paun Models: Ioana Marchidan / Andrei Andrei White Shepherds: Gogu & Tzar Hippos Design 2015
