SOPHIA 33 - Branding & Webdesign

Sophia 33 was, as a project, a challenge from the very start. Sophia 33 manufactures and sells one-of-a-kind organic wool clothes, handmade and with a powerful traditional background.

The challenge was a complete re-branding and we were given a carde blanche creative wise.
Our keywords were : FEMININE, STRONG, ROYAL AND ANTITHETIC. Our biggest challenge was turning all of this into a brand, closer to a designer house but keeping clear of the cliches of the fashion world, took more than inspiration a lot of courage.

Inspiration

Logo

The logo was inspired by a mythological creature, the famous Dr. Seuss's push-me-pull-me, so we combined two engravings of predator and prey. The passive sheep and the active wolf, representative of the designers dual character.

Stationery and other logo uses

The Website

The website was given a complete make-over. A minimal approach but complex enough to showcase both the campaign and to host a user friendly e-shop. The videos shot for the campaign were used as a background for the entire site and the shop was organised externally.

Inspired by the dual nature of the designer we made up a brand that acts as a powerful voice and tells a unique story in every piece.