Branding and webdesign
Soft Tehnica is a dynamic Romanian IT company which offers quality software products and services to increase the performances & efficiency of various businesses.
The client asked HIPPOS to create the branding not only for the core brand – Soft Tehnica, but also for its various sub-brands – Freya, Maximus, Agora.
Identity concept
The Hypercube, which led to the creation of the logo, forms the letter S, but still keeps the original geometric shape of the hypercube structure conveying the idea of balance & dynamism. In terms of color, we wanted to transmit soft organic energy, but also efficiency, reliability and stability. The logo is strong, bold and memorable – a confident statement of creativity and flexibility.
SoftTehnica logo
Slogan
Soft Tehnica offers its clients customized intelligent solutions for their business problems. Therefore working with Soft Tehnica allows the feeling that it's easier to understand technological issues. However, being IT services, we also wanted to give a human touch, which creates empathy for the brand.
Business card
Folder
Sub-brands identity
The identities for the Soft Tehnica sub-brands derive from the main concept. Since Soft Tehnica is designed around the idea of the hypercube, we wanted to develop variations on the same theme, experimenting with different architectural forms.
Leaflet
Webdesign
