SIGNAL SOCIAL STRATEGY

Introducing Smiley Smik – a fun, adorable mascot made out of toothpaste; that lights up your day with its goofy look and happy attitude. The name ‘’Smik’’ describes ‘’something that is fun and one considers cool’’ a perfect fit for our beloved character.

Character Design

Signal approached us with a joyful challenge. They needed to spice up their fans with new awesome smiles in order to create online engagement and awareness. We came up with a merry character created especially for Signal that interacted with users through various activities and applications. The idea was simple – get our users to smile and increase brand loyalty.

Facebook App

To introduce Smik to the world, we created a special app where users were invited to play with him, guess a sample laughter & win various prizes. The result: fans accepted the challenge, put their Signal smiles to work & had an awesome time.

Christmas make-over

We even got Smik to share the Christmas spirit with a holiday app where users were invited to help Smik catch as many globes as possible in order to win various presents & prizes. No Christmas is complete unless it is adorned with a joyful smile.

Agency: HIPPOS

Client: Unilever