Branding & Communication design
The challenge here was to create the visual identity & communication materials for Sedona Retail, in order for the brand to be perceived as professional & user friendly.
Sedona Retail is an IT company that offers both the software & the equipment for a better management of various businesses. It offers 4 solutions into a single product, 4 interfaces of a single software, each personalized for a certain type of business.
Play the video
The storyboard - Romanian version
We took those 4 elements that define Sedona Retail and conveyed them into a concept that would transpire: professionalism & complete solutions; support & assistance; user friendliness and last but not least adaptive software & flexibility.
For the video presentation of the company, the 4 winged butterfly served as inspiration. Each wing represented one of the 4 solutions that Sedona Retail offers. The intersection of these wings symbolizes unity of elements and are presented in a friendly color range.
The slogan
The slogan ,, Performanță dintr-o atingere’’ (Performance from a single touch) enhances the concept by stating the idea that with Sedona Retail your business can reach its full potential and performance and that it is easy to reach it from a single touch.
The website
Play the video above, or visit www.sedonaretail.ro
The website design follows the same clean visual principles, applied to all the other materials. We have created a mobile version of the website to be accessible to all the portable devices.
Agency: HIPPOS
Client: Sedona
