BRANDING, PACKAGING & WEB DESIGN
Regalina is a local egg farm from Rasnov, with an impressive growth rate. In just a few years Regalina succeeded in distributing its products in the major supermarkets and hypermarkets across the country.
HIPPOS came up with the brand strategy & design, but also with online solutions in order to sustain Regalina's business objectives.
Naming
The structure of the name REGALINA is a mix of two words: regal (royal) and gallina (hen). We created a feminine, friendly and memorable name which conveys quality and credibility.
Logo design
The logo reflects the idea of tradition, healthy lifestyle and loftiness through a hyperbolic symbol. We created an icon with the brand character (Regalina) sitting on an egg. However, this gigantic egg also symbolizes the mountainous region of Rasnov where the farm is located. We opted for an engraving-like graphic style, in order to create a precious and poetical image, reminiscent of the old handicraft techniques.
Stationery
Packaging
In order to differentiate Regalina on the shelves from the competition we came up with a contemporary packaging design, that enables the brand to stand out.
We created a brand story inspired from the medieval lifestyle and the Rasnov citadel, in order to establish an emotional bond between the brand and the consumers. For every rational advantage of the brand, we found an emotional way to transmit the message, using Romanian archaic, but catchy words like boieresc (manorial); zdravan (sturdy); dibacie (prowess); mestesug (craftsmanship) etc. This helps create a consistent story for the brand and a strong association with Rasnov citadel and what it represents in the mind of the consumer.
Car Branding
Egg vending machine
Website design
