PLAZA ROMANIA | DELIRIA
Due to its tricky placement in Bucharest – a residential area far from the city center and the immediate proximity of another big mall, Plaza Romania needed to relaunch with a blast, to bring back its estranged crowds.
We knew that it was time to shine a new light on Plaza România and let everyone know that the place had a “fresh face” to meet their entertainment standards, so we co-opted one of the most popular Romanian artists to date, Delia Matache.
Video Promotion
A teaser video was launched prior to the event, to spark interest.
Event Pictures
At the relaunch event, Delia Matache, Carla’s Dreams and Deep Central fired up a concert that brought a crowd of over 12k people, hosted by Mc Dan Fințescu.
Event Video
Not only was the mall full during the show, but traffic spiked during the entire period, showing that our communication efforts brought major results in terms of visitors.
Agency: HIPPOS
Client: Anchor Grup
