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Emanuel Clonda - Creative Entrepreneur
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PLAZA ROMANIA |  360 RELAUNCH CAMPAIGN

Due to its tricky placement in Bucharest – a residential area far from the city center and the immediate proximity of another big mall, Plaza Romania needed to relaunch with a blast, to bring back its estranged crowds.

We created a 360 campaign to reach people on all main channels: OOH, radio, special executions as well as personalized cinema ads.
We knew that it was time to shine a new light on Plaza România and let everyone know that the place had a “fresh face” to meet their entertainment standards.


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The relaunch communication started with outdoor meshes all over Bucharest, announcing the most important event of the year at Plaza Romania.


Video Promotion

Uploaded by HIPPOSGROUP on 2016-10-28.

A teaser video was launched prior to the event, to spark interest. Extensive Social Media campaigns targetted to Plaza Romania’s audience fired up the interest for the event.


Key Visual


Promotionals

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Special promo executions like bus branding and lively colored t-shirts were create to spread the news.

Shoppers could enjoy extended opening times for their favorite stores, while special sales contributed to enhancing the appetite for shopping. 


Event Pictures

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At the relaunch event, Delia Matache, Carla’s Dreams and Deep Central fired up a concert that brought a crowd of over 12k people, hosted by Mc Dan Fințescu.


Event Video

Uploaded by HIPPOSGROUP on 2016-10-28.


Not only was the mall full during the show, but traffic spiked during the entire period, showing that our communication efforts brought major results in terms of visitors.

Agency: HIPPOS

Client: Anchor Grup

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