PLAZA ROMANIA | 360 RELAUNCH CAMPAIGN
Due to its tricky placement in Bucharest – a residential area far from the city center and the immediate proximity of another big mall, Plaza Romania needed to relaunch with a blast, to bring back its estranged crowds.
We created a 360 campaign to reach people on all main channels: OOH, radio, special executions as well as personalized cinema ads.
We knew that it was time to shine a new light on Plaza România and let everyone know that the place had a “fresh face” to meet their entertainment standards.
The relaunch communication started with outdoor meshes all over Bucharest, announcing the most important event of the year at Plaza Romania.
Video Promotion
A teaser video was launched prior to the event, to spark interest. Extensive Social Media campaigns targetted to Plaza Romania’s audience fired up the interest for the event.
Key Visual
Promotionals
Special promo executions like bus branding and lively colored t-shirts were create to spread the news.
Shoppers could enjoy extended opening times for their favorite stores, while special sales contributed to enhancing the appetite for shopping.
Event Pictures
At the relaunch event, Delia Matache, Carla’s Dreams and Deep Central fired up a concert that brought a crowd of over 12k people, hosted by Mc Dan Fințescu.
Event Video
Not only was the mall full during the show, but traffic spiked during the entire period, showing that our communication efforts brought major results in terms of visitors.
Agency: HIPPOS
Client: Anchor Grup
