Communication design & visual documenting
MEM-NON is an interactive visual soundscape installation created by the HIPPOS creative director - Martin Balint, for the SenzArt Exhibition at the National Museum of Contemporary Art in Bucharest. HIPPOS designed the MEM-NON visual identity, the website and the recording application, and also supported and documented the entire implementation process.
The logo & the Papilio Symbol
The visual identity is inspired by the geometric structure of the installation. Built as a room with all the surfaces covered by coloured squared modules, MEM-NON contains the shape of a stylised butterfly. Therefore, the logo displays the installation's title, using the architectural proportions and graphic directions with a neutral colour palette.
The business card
The background video for the website
MEM-NON is an interactive visual soundscape installation that combines principles of chromatic mimicry found in nature with synesthesia. It is conceived as a sensorial experience for the public, which is invited to discover through sound and color the shape of a butterfly (Papilio Memnon - The Great Mormon – a polymorphic butterfly with Batesian mimicry characteristics). Interactive modular pillows create a temple-like environment with the shape of a gynandromorphic butterfly (with both female and male appearance) on its surface. The pattern forms a soundscape that can be activated by the public through toy buttons, hidden inside the pillows. Every interactive pillow has a unique sound related to its colors and pattern. This way, one can live a complex experience through combined sensorial channels.
All the sounds are uploaded in real time on SoundCloud, and then archived on the MEM-NON website, from where they can be listened and then shared on social networks.
www.mem-non.com
We shot a demo video for the website background, containing the actual installation's space. We wanted to bring its mood and feel in the online environment, highlighting the main features, without adding any other information on the homepage. The rich visual however recreates the ludic environment of the installation, showing the visitors its interactive principles.
The website
