Communication design & visual documenting
MEM-NON is an interactive visual soundscape installation created by the HIPPOS creative director - Martin Balint, for the SenzArt Exhibition at the National Museum of Contemporary Art in Bucharest. HIPPOS designed the MEM-NON visual identity, the website and the recording application, and also supported and documented the entire implementation process.
The logo & the Papilio Symbol
The visual identity is inspired by the geometric structure of the installation. Built as a room with all the surfaces covered by coloured squared modules, MEM-NON contains the shape of a stylised butterfly. Therefore, the logo displays the installation's title, using the architectural proportions and graphic directions with a neutral colour palette.
The business card
The background video for the website
We shot a demo video for the website background, containing the actual installation's space. We wanted to bring its mood and feel in the online environment, highlighting the main features, without adding any other information on the homepage. The rich visual however recreates the ludic environment of the installation, showing the visitors its interactive principles.
The website
