Rebranding, communication design & web design
Link Resource is the first team of experts with long track record in Romanian and international pharma business and healthcare, providing tailored consultancy and execution services related to various aspects of the Romanian healthcare environment.
Link Resource asked HIPPOS to develop the visual identity for their brand. They needed a modern, high-tech image, expressing their professionalism and forward thinking.
Blending the organic with technology
In order to position Link Resource in an impactful manner that would consolidate the company’s image and credibility, we decided to break the visual stereotypes used in the industry (corporate people, blue skies, endless roads, etc.) and develop the “organic meets technology” concept, by communicating the essence of the business in an abstract manner.
Reinventing the Caduceus
Starting from the existing Link Resource logo, we created the brand’s key visual: a modern, dynamic reinterpretation of the caduceus, the symbol of healthcare industry, represented through organic elements (feathers and snake skin). Then, we developed the key visual into the stationery – business card, letterhead, folder, notebook, envelopes, digital signature, compliment card and bags, creating a uniform, coherent set of communication tools.
The visual
The notebook
The complimentary card
The folder
The website
We also developed the Link Resource website, providing company and services information. The website features a video which displays the company’s description and values in a dynamic, high-tech manner.
This approach introduces users to a virtual world made of aseptic, organic-virtual images and 3D reconstructions of structures and abstract forms, which become iconic images for Link Resource and communicate the brand’s values and premium positioning.
Watch the video below to see the main features of the Link Resource website & visit www.linkresource.ro
The HARE identity
The Healthcare Analyst Report (HARE) is a unique, innovative, real-time, first-in-class, and exclusive consultancy web portal offered to Healthcare Industry professionals, specially tailored for the Romanian market.
The visual
The organic meets technology idea applied in consultancy creates a strong, vivid mix, perfectly fit to Link Resource’s principles and communication needs, therefore we have implemented it in the company’s corporate image and its products (HARE).
The HARE online platform
