Heinz asked HIPPOS to create a promotional packaging targeting young adults and teenagers who don’t have time for gastronomic masterpieces. Instead, we found out that our consumers like to spice up their meals & parties with a pinch of Heinz flavor.
The packaging integrates both the Garlic Sauce & the Tomato Ketchup underlining two key brand benefits: natural healthy taste with an economic advantage, in short, double the flavor.
We wanted it to be visually mouthwatering with a juicy call to action to get the imagination going, but stay within the brand’s 137 year old tradition and guidelines.
The result – a finger licking delicious packaging we were all proud of!
