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Emanuel Clonda - Creative Entrepreneur
  • HOME
  • ADVERTISING
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  • CONTACT

Art Party

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This was a project that enabled us to show our full creative force & give the visitors an awesome HIPPOS experience. Every year, advertising agencies throw a party at "The Agencies Night", where everybody is invited & where creatives get a glimpse of what each of these agencies is all about. The seniors socialize, the juniors get a peek of the backstage creative masterminds, all in one it’s a night to remember.

In 2013 we decided to do something completely different. We created the ‘’Genderless Garden Concept’’ – a strange, enchanted garden, where the gender is optional, but the role playing is absolutely mandatory.


The concept

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The story started when by mistake, a hummingbird pollinated the flowery pattern of a bodybuilder’s thong, and so, THE GENDERLESS GARDEN was born. After that everything fell strangely into place & everything was genderless.


The teaser


The installation

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We had a special anti-pollination room with installations where people could exercise their emotional muscles to the sound of plates, cups & silverware projected on our dinner table. Meanwhile our pretentious parrots played along.

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The visuals

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The fluorescent plants & the muscle pyramids

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We had mind blowing videos featuring all sorts of deranged people (including our beloved colleagues), not to mention an out of this world set up to the amusement of our visitors, many of which to this day question our real gender.


The people

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