Packaging
Domeniile Samburesti is a renowned Romanian winery with a long tradition in the craft of vinification, owned by Valvis Holding.
They needed a packaging solution for one of their award winning new product – Rouge de Roumanie – a soft coupage between Cabernet Sauvignon and Merlot.
The solution
Inspired by the wine making process, we created the product’s label by combining two archetypal symbols: the wine glass and the grape cluster. The merging of the two resulted in a visual allegory portraying the journey of a sophisticated taste from source to completion.
The inspiration
Although inspired by geometric shapes found in the Romanian traditional motifs, and by archaic polychrome cave paintings, we have chosen a contemporary approach. The result was a blend between the essence of traditional Romanian culture and the brand’s necessity to align itself with current design principles.
The symbol
