BUCURESTI MALL | IMAGINARIUM
When the very first mall in Bucharest plans a relaunch following extensive renovations, you know you need to aim big.
The relaunch experience needed to bring the place back to life. Our artist of choice was Loredana Groza, a famous Romanian performer that was sure to put on a sensational show.
Event Pictures
Famous artists whose stunning performances brought over 10k people at the relaunch event: Loredana Groza, Passione Qwartet, and Extreme Act – hosted by Daniel Buzdugan.
Event Video
Sales and mall traffic went up following the event – traffic in the mall doubled compared to the average number of visits in that time of the year.
This was not just an event that became the talk of the town, but also mid and long term results followed the relaunch.
Agency: HIPPOS
Client: Anchor Grup
