Anchor VIP party | A celebration in style, with everybody who is somebody in Bucharest 

A rooftop party gathered the most iconic names in Bucharest, for a celebration crowning two years of renovation and a new brand positioning for Bucuresti Mall and Plaza Romania.

But when you’re trying to get VIPs under your roof, you’d better do something slick to grab their attention. To invite people to București Mall’s relaunch event, we created a physical invitation brought traditionally to their doors – but the message was 100% digital. They received a cartboard printed invitation with a button inside, that played a video on an embedded screen. Everyone thought it was about time invitations were delivered like this – digitalized and classy.

Promo Video

The classic event photo wall was reinvented with a fresh touch, to highlight the “Re-define, re-shape, re-start” concept that backed the entire relaunch – so instead of the boring plastic logo-filled wall, everyone had their picture taken in front of a live flowers wall, that looked and smelled exquisite.

At the event, on the București Mall rooftop, a special luxury tent with lighted cocktail tables and comfortable sitting areas were set up, to set up a welcoming, effervescent mood.

The taste of the evening was given by delicious finger food and fine drinks, all of which were topped by a live preparation of a sumptuous Pavlova cake prepared live, by chef Foa. 

Entertainment was provided by a Moonlight Breakfast concert, as well as Andi Moisescu, the event host for the entire evening.

A special act took everyone by surprise, as this kind of activation doesn’t usually take place at events like this one: a Light & Dance Show came to life in the middle of the tent.  It can't be easy to use props in a dance performance — litter a stage with physical impediments and your dancers might crash into them as they twirl and pirouette. But our dance team have seen a way around this problem, using light projection technology to create fantastical shapes and images on stage, incorporeal forms with which the dancers can interact without restricting their space. An unique show especially for this event.

This event stands to prove that the right mix of people, taste, entertainment and the careful attention to detail of the organizers can put an enchanting twist on the traditional events flow – welcome drinks, speech, activation, giveaways, goodies. Because our guests remained with us and enjoyed pleasurable conversation well into the night. 

Agency: HIPPOS

Client: Anchor Grup